Hello Time & Goodbye Trouble: Link Amazon with Shopware Easily – Thanks to magnalister

Sell as usual via your Shopware account comfortably also on Amazon and automate follow-up processes. With the magnalister plugin, this can be done very comfortably. magnalister has made a name for itself – as one of the leading interface plugins for webshops and numerous online marketplaces such as Amazon, eBay, Etsy or Kaufland. Beyond the German Amazon marketplace, you can also connect foreign Amazon platforms to your Shopware system (or other store systems such as Shopify or WooCommerce) if you wish. These include France, Great Britain, Canada, Poland, Spain, Italy, Austria, Sweden and the USA. So if you are planning to sell internationally via Shopware on Amazon, magnalister offers you the opportunity.

Benefit from the following magnalister core features:

• Product upload: Upload products directly from your online store to marketplaces and price portals
• Price synchronization: Prices are matched fully automatically or individually (per marketplace)
• Inventory synchronization: Always up-to-date stock levels between store and marketplaces
• Automatic order import: Import and manage marketplace orders
• Attribute matching: Match product variations and features with marketplace attributes
• Order status matching: Automatically match order status (e.g. “shipped” or “canceled”) with marketplaces
• Invoice upload: Send invoices created in your online store or by magnalister to marketplaces*
• Interface customization: Customize the plugin via so-called hook points as you desire

Test the full functionality of the magnalister plugin in a 30 day free trial without any obligations. During this test phase, our competent and popular customer service will help you get started with magnalister in a free on-screen training session, if needed.

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Table of Contents

Multiply your reach with our Shopware-Amazon integration

magnalister’s Shopware-Amazon interface: The core features explained

Sell internationally with the Shopware magnalister integration

Test magnalister now and sell on Amazon conveniently

Shopware Amazon Integration Plugin: Supported Systems

We help you set up the plugin in an individual on-screen training free of charge

Shopware, Amazon and magnalister: A dream team

Multiply your Reach with our Shopware-Amazon Integration

Take your chance on one of the most important and popular sales channels on the web: Link the online giant Amazon with your Shopware system with just a few clicks and easily list your products on the Amazon marketplace directly from Shopware. Import Amazon orders automatically, manage order statuses, invoices and inventory – all centrally via your store backend. The magnalister plugin is easily integrated into the backend in the process.

TEST THE SHOPWARE AMAZON INTERFACE NOW IN A 30 DAY FREE TRIAL

magnalister’s Shopware-Amazon Interface: The Core Features Explained

You already run your own online store and want to sell on Amazon via Shopware? Then you’ve come to the right place. Automate and centralize your sales on Amazon with just a few clicks. Learn more about our plugin features that are optimally adapted to Shopware and Amazon. This way you can become a successful Amazon merchant and even more so you will enjoy maximum comfort and efficiency.

Product upload: Submit products to Amazon automatically and efficiently

A central feature of our Shopware-Amazon interface is the product upload. You can decide whether to upload selected products or entire categories. The information for each product can be edited before submission. Titles or item descriptions can be customized or additional product images can be added.

The product upload via magnalister works in two steps:

1. Preparing your store products for upload

Here you have two options:

• Request new products to be added to the Amazon catalog, including attribute matching
• Match products with the Amazon catalog

The matching features of magnalister can make preparing your products for Amazon much easier. Product matching allows you to match existing items against a unique identification number (GTIN, EAN, UPC, ISBN, MPN) and then upload them. Once an item has been matched – i.e. a match has been found – the title, product description and product attributes are taken from the Amazon catalog.

Attribute matching will help you to prepare new products very easily. We will discuss this feature in the following section.

Once you are done with the product preparation, you can save your entries in the magnalister plugin.

Step two follows.

2. Upload products.

In the “Upload” tab you will see the correctly prepared products. This includes the most important information, for example, prices, stock levels, as well as the selected type of preparation. After selecting the desired items, you can now upload individual or multiple products to Amazon.

Attribute matching: Match product attributes (like “size”) and variations (like “color”) with Amazon

This feature can save you a particularly large amount of time during preparation, because attribute matching offers an important opportunity: Product variations and features can be created in such a way that they are accepted by Amazon and as early as in the product preparation phase.

At first, this may sound trivial, but it touches on one of the biggest pain points of online retailers: Product attributes such as “size” or “color” often deviate from the attributes that Amazon allows. The consequence: Error messages on Amazon after product uploads that require time-consuming troubleshooting. Since you can use magnalister to match Amazon attributes with your store attributes in advance, this can usually be avoided. “Your products were successfully submitted” – a sentence that is always a pleasure to read.

An additional benefit of attribute matching: The correct assignment of product variations and features is very beneficial for visibility on Amazon. The filter feature uses product attributes – and many customers use them.

An example: A customer is looking for a yellow T-shirt in size XL. Using the filter, he can refine his search on Amazon so that only yellow T-shirts in the corresponding size are displayed. If your products contain the attributes color and size, they will be displayed as well. By using attribute matching between the online store and Amazon, you as a retailer secure the chance to be among the top products displayed. This has a positive effect on your Amazon sales.

Price synchronization: Streamline prices on different marketplaces as you desire

Synchronize current prices directly from your webshop to Amazon and other marketplaces via magnalister. You can either synchronize all prices uniformly from the webshop to the marketplaces or post the same product at different prices on the different marketplaces.

If you want to create different prices, you can do this directly via your store system using price or customer groups. Simply configure percentage or fixed markups respectively reductions for the connected marketplaces in the magnalister plugin.

Update and synchronize inventory via the Shopware-Amazon integration

Always keep your store inventory up to date with the magnalister inventory features. The plugin compares the store inventory with Amazon and all other connected marketplaces. This way, you can easily manage the inventory centrally in your own online store or the connected inventory management system. If you do not want to use the inventory synchronization, the feature can be deactivated easily.

Here’s how it works: As soon as orders are imported, magnalister identifies the webshop product using the stock keeping unit (SKU). If the product and SKU match the product purchased on Amazon, magnalister automatically reduces the product’s stock in the online store. Connected inventory management systems that access the store’s data can then also synchronize the orders.**

Another important feature: If you do not want to sell a product on Amazon for a while, but still want to offer it in your webshop, you can do this by using the “Inactive items” option.

Automatic order import: Import and manage Amazon orders easily

With the help of automated order processing, you import Amazon orders effortlessly into your Shopware system. For orders with “Fulfillment by Amazon” (Amazon FBA), an FBA note is stored in the system. At the same time, the Amazon order number (order ID) is saved in the order details. In general this means that orders can be assigned and selected more easily. In addition, the magnalister plugin ensures that Amazon information such as shipping and payment methods are understood by your store system and correctly stored with the respective order.

With the help of email templates, you can inform Amazon customers about the order status – automatically and directly from your store system, if desired. Placeholders facilitate the creation of notification messages.

Order status matching: Synchronize the order status between Shopware and Amazon

Amazon customers can check the current order status in their customer account, for example this would show as “order received” or “shipped”. The online giant also requires this information from external retailers who handle shipping themselves in order to determine their shipping reliability. Therefore, it is particularly helpful to be able to submit order status changes directly from the store to Amazon. In addition, the shipping company and the tracking code are submitted.

You benefit from this feature in two ways: On the one hand, it makes your work easier. On the other hand, it increases your chances of a better ranking as well as the popular Amazon Buy Box (shopping cart field), which is not automatically displayed for all products. Ranking and displaying the Buy Box require you to meet all Amazon requirements, which the Order Status feature in turn helps to achieve. The only thing you need to do is to link your Shopware with Amazon via magnalister.

Invoice upload: Submit invoices to Amazon automatically

Amazon’s sales tax services – as featured in the so-called VCS program – allow sellers to provide invoices to their buyers in two ways: Either Amazon creates the invoices including sales tax, or sellers upload them on their own. In the latter case (VCS-Lite), Amazon only handles the sales tax calculation. Learn more about the Amazon VCS program here.

Online merchants who create invoices themselves have the option to upload them directly from their online store to Amazon using magnalister. In doing so, you can choose the type of invoice submission yourself: Either invoices are generated in the magnalister invoice wizard or in the store system itself before they are sent to Amazon.

Hook Points: Customizing the Amazon interface

In some cases, customizing the interface using so-called hook points might be a viable option. Hook points provide the option to insert your own programming code into the plugin. In doing so, certain functions can be redefined. Thanks to update-safe hook points, your Shopware-Amazon interface can be customized to fit your needs and workflow. For example, if certain order information is so important that you want to create separate fields for it in your store backend, magnalister’s hook points make this possible. Using another example, there might be a specific order number on another marketplace that magnalister does not submit by default. In this case it would be possible to capture the information with hook points. Even when using hook points, your products will be displayed optimally on Amazon.***

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Sell Internationally with the Shopware magnalister Integration

Tap into the international Amazon platforms with magnalister for Shopware. We currently (as of January 2022) support the following international Amazon marketplaces:

• Amazon Netherlands
• Amazon UK
• Amazon USA
• Amazon Canada
• Amazon Austria
• Amazon Italy
• Amazon France
• Amazon Spain
• Amazon Australia
• Amazon Singapore
• Amazon Poland
• Amazon Sweden

Special magnalister features tailored to international sales make it easier to sell in other countries and currencies. The Shopware-Amazon interface can automatically upload your products with the correct local currency. Difficulties with language are reduced as magnalister can access the available languages in the products of your store.

Test magnalister Now and Sell on Amazon Conveniently

Did the practical features of the magnalister plugin convince you? Then try it out now for free: You can now link your Shopware with Amazon! Start selling your products on Amazon (or other marketplaces) centrally and conveniently via your online store today and automate most of the processes.

With just a few clicks, you can connect your first Amazon marketplace to your Shopware store system. If you wish, you can even connect multiple, international Amazon marketplaces. Our plugin is available for the majority of popular store systems. Test magnalister now in a 30 day free trial with all features.

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Shopware Amazon Integration Plugin: Supported Systems

Everything the magnalister plugin offers you, in a nutshell: A fully integrable, holistic software solution for order management and product listing for various store systems and marketplaces. To ensure our software runs optimally, we have been collaborating with the most popular store system providers for years.

magnalister can be installed as a plugin with a few clicks. It integrates itself into your store backend**** and uses many basic features of your preferred store system in an intelligent way. Changing store providers is no problem, because the “look & feel” of the plugin is the same across different store systems.

magnalister is currently available for the following store systems:

• Shopware
• Shopify
• WooCommerce
• PrestaShop
• xt:Commerce
• Magento 1
• Gambio
• modified
• osCommerce
• Commerce:SEO

We Help you Set up the Plugin in an Individual On-screen Training Free of Charge

Setting up a sales channel on the Internet and selling products on the biggest platforms worldwide – we think that should be easy. And yet: When starting out in ecommerce or on platforms like Amazon, eBay, etc., many questions arise.

Our competent support team is there to assist you personally right from the start. Even during the 30 day trial phase, you have the possibility to set up the plugin together with our customer service and optimize it for your needs at any time. We are happy to answer questions that might arise when you link Shopware with Amazon.

Contact us with any questions or comments:

Phone: +49 (0)30 / 120 76 74 12
E-mail: support@magnalister.com
Live chat: https://www.magnalister.com/en/

Shopware, Amazon and magnalister: A Dream Team

We have been a close development partner of Amazon for years. When Amazon changes sales processes or introduces new features (such as Amazon VCS), our interface is prepared. We always carefully consider which future developments make sense and are needed for our merchants. In this way, we ensure that the tool is continuously optimized.

Regular plugin updates for all supported store systems are part of our customer service. If desired, we also keep you up to date regarding innovations at Amazon & other platforms via our customer newsletter. We furthermore provide you with news on all relevant Amazon topics and other important developments on our blog. From time to time, you can expect a tips & tricks from us that will help you to place your products optimally on Amazon.

Finally, here’s a brief overview of the successes merchants have achieved with magnalister:

• Since 2009, merchants have uploaded over 105 million products to marketplaces like Amazon, eBay, Etsy and many more
• Over 3.4 billion dollars in order imports have already been turned over
• Thus far over 110 million customers have been reached internationally by online merchants via the connected marketplaces

Convinced? Then link Shopware with Amazon today and start your journey into online retailing.

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* Prerequisite: Participation in the Amazon VCS program

** The feature description may vary depending on the connected third-party system (for example, merchandise management)

*** The customization via hook points requires programming knowledge

**** Integration options and features depend on the store system