How to Amazon product research: A Guide to find best selling products for successful business on the Amazon online marketplace
More and more retailers around the world offer their best selling products on Amazon to take advantage of the huge marketplace. This is completely understandable, considering the bright future prospects of online trade and the enormous advantages that the platform offers your customers. In addition to an unparalleled global shipping and logistics infrastructure, which you as a retailer can access in the form of various programs, these also include fast and simple offer creation and a steady stream of millions of customers ready to buy.
What beginners as well as established merchants often ask themselves: How do I find the best products to sell on Amazon? Which products or product categories are particularly worthwhile for selling on the marketplace? Are there any real pitfalls that I should be aware of when selecting products? All these and other questions will be answered in this article. In addition, we highlight important features of promising products as well as strategies for long-term success with top Amazon products. We also provide valuable tips on how to conduct the actual product research, so that you can start the “Amazon adventure” well prepared.
By the way: If you already have your own online store, this is not an obstacle on the way to successfully selling your products on Amazon. On the contrary: In combination with our listing tool magnalister, you create the ideal conditions for an easy and smooth start. At the same time, the proactive, simultaneous development of your own online store can contribute significantly to risk minimization, as we will also show you in the course of this article.
More about the core features of the magnalister marketplace interface and the possibility to test the plugin in a 30 day free trial with full functionality can be found here:
CONNECT AMAZON VIA MAGNALISTER
Table of Contents
The nuts and bolts of ecommerce: On your journey to finding the best selling products on Amazon you need to make sure you pick your suitable product
The actual product research: How do I find the best selling products on Amazon?
One step ahead: Valuable product tips for sustainable success with top products on Amazon
Bonus tip: With magnalister, you can connect well-known online marketplaces such as Amazon and eBay directly to your own online store – and in addition to increased sales, ensure more independence
Conclusion: Great competition means even greater potential – With the right approach, sales via Amazon will remain absolutely promising even in 2021
The nuts and bolts of ecommerce: On your journey to finding the best selling products on Amazon you need to make sure you pick your suitable product
The step into the booming realm of ecommerce with Amazon can be accomplished in different ways. The most popular and, as a rule, also the most sustainable type of marketplace trading is so-called “private labeling”. Here you purchase your own products directly from a manufacturer of your choice. This offers the great advantage of using your own product design and hence the creation of genuine Unique Selling Propositions (USPs) – in other words, unique selling points that persuade prospective customers to buy your product. But don’t worry: As we explain in detail below, you don’t have to reinvent the wheel. A USP can already consist of selling existing articles in a package with useful add-on products (so-called bundling) or realizing small product improvements compared to existing offers.
In the following section, we would like to focus on private labeling because it is not only the most popular, but also the most demanding approach in terms of product research. Nevertheless, there are certainly alternatives. For example, in addition to classic reselling, in which retailers find products to (re)sell on Amazon to private customers by researching and purchasing from wholesalers, there is also the possibility of so-called “retail arbitrage”. While the principle is very similar, best selling products are not purchased from wholesalers but from traditional retailers and resold to customers on Amazon for a price premium.
Regardless of the type of product you trade and your previous experience in ecommerce, the following applies: Product research is and remains the central component of sales preparation and should therefore be given absolute priority. But how should this statement be understood? After all, depending on the shipping and fulfillment method (standalone, FBA, etc., more on this in the third section), you are confronted with different yet significant tasks: manufacturer search and product sourcing, creation of an optimized product listing, marketing measures or, under certain circumstances, negotiating favorable shipping rates, to name just a few.
Undoubtedly, all these aspects contribute to greater success on Amazon. Following the well-known saying, one could therefore probably say: The right product is not everything, but everything is nothing without the right product. What many beginners do not know or overlook: The best selling products on Amazon are in very few cases those that appeal to you personally (to a particular degree). Rather, you need to find the right combination of a variety of relevant factors, which we will discuss in more detail later. Of course, this is not to say that you cannot be successful with products that you are personally drawn to. For example, genuine product innovations – often the very result of your own enthusiasm and expertise – offer just as much sales potential, provided there is a corresponding market.
At a glance: These are the factors to look out for when selecting a product
First of all, it should be clarified that in such a dynamic environment as the Amazon Marketplace, there are no universal approaches to guide you on what to sell on Amazon. The choice of a suitable product depends not only on your own knowledge and experience, but also on the current developments in the market. The following tips should therefore be understood as a rough orientation and starting point for your individual research.
Return rate, certifications, etc.: Other categories, other customs
There is a whole range of different product categories on Amazon. But not all of them are equally attractive (for beginners). Before you start looking for specific products, you should therefore first get an overview of requirements and special features. This not only makes the actual search process considerably easier later on, but also prevents nasty surprises when you have already started selling.
Electrical goods, for example, are considered to be a particularly problematic product type, as selling them often requires a certain level of expertise and the segment typically has high return rates. The latter also applies to large parts of the fashion segment, for example. Categories can also come with particularly high shipping and storage costs (as a result of size and weight), special requirements with regard to certifications (TÜV, dermatologically tested, etc.) or seasonal effects. If you want to find the best products to sell on Amazon for beginners and even more so, sell them successfully, it is generally advisable to keep the potential hurdles as low as possible. There is enough to do anyway!
In addition, if you are still looking for products to sell on Amazon, you should pay attention to possible sales restrictions that Amazon imposes on a comparatively small part of its product range. Some product (sub)categories are generally prohibited (in large parts, for example, dangerous goods) to sell on Amazon. Others require special activation by the platform (alcohol or organic food). You can find more information on the topic of product restrictions in our guide to opening your own Amazon store.
Product-related decisions should not only be influenced by the best selling products on Amazon but also take the final margin into account
Of course, various cost considerations also play a central role in Amazon trading, which can depend on a variety of different factors. Basically, you should make sure that you can achieve a sufficient margin after deducting all costs, including any additional fees, both during the product research and the subsequent manufacturer search. This is, of course, a highly individual metric and, in the case of independent merchandise handling, also depends on things like storage costs and negotiated shipping rates.
As a participant in the FBA program, you should aim for at least 30-35 percent of the selling price as a guideline for your margin. This not only gives you a buffer for any future price cuts, but also allows you to use your profits to fund initial advertising in the form of Amazon’s own PPC (pay-per-click) campaigns. In addition to purchase and sales prices, as well as storage and shipping costs, the product category once again plays a central role, as the sales fees incurred vary with it. Items in the “Sports & Leisure” category, which is extremely popular with FBA sellers, attract around 15 percent in fees, while the charges for products in the “Handmade” or “DIY” categories lie somewhat lower at 12 percent.
You can find out more about costs and sales fees on Amazon in our article on sales fees on Amazon.
Market segments: Better to dominate niches than to be lost in main markets
In Germany alone, almost a quarter of a million active retailers sold their products on Amazon at the end of 2019. As it can be assumed that this number grew significantly again over the course of the past “pandemic year” 2020, which was characterized by a further rapid increase in online trade, a further upward trend can be expected for the top selling items on Amazon 2020. On the one hand, this signals the steadily increasing importance of ecommerce in Germany. On the other hand, however, it also signals an intensified competitive landscape that you will have to face in the marketplace.
In addition to the actual product with all its features and the related financial metrics, a special focus must therefore also be placed on the analysis of the competition in your line of trade. Even an excellent product with existing demand is of little use if the relevant market segment already has a large number of established retailers with high-quality product listings. Hence when researching the best selling products on Amazon, worthwhile segments are often found in niches which have a moderate search volume, but which cannot be served by the existing retailers thus far – or only insufficiently.
A good example of this is the “Sports & Leisure” category mentioned above. As probably one of the most popular areas of all, it has high search volumes and therefore a high density of competing retailers. However, from sports equipment and fitness accessories to various outdoor products and sports medicine, the area offers a wide range of attractive subcategories and niches in which you can still make a name for yourself even as a new retailer.
Practical tip: During your research, also keep an eye out for Amazon’s in house offers. Under its own brand “Amazon Basics”, for example, the company itself sells a whole range of conventional yet top trending Amazon products, often drawing on successful product concepts from other retailers. Since the in house listings unsurprisingly enjoy the greatest visibility in the search results, it is difficult to compete with them, especially as a newcomer. If possible, you should therefore avoid market segments in which Amazon itself is strongly represented. At the same time, it is advisable to prevent a possible market entry of Amazon. This can be done, for example, by setting up your own online store simultaneously, which offers a maximum of independence and can be easily linked to Amazon via our listing tool magnalister, so that you can optimally combine the advantages of both worlds. More about this later.
Consistency simplifies planning – strong seasonality should therefore be avoided
As a general rule, when trading online, the best selling products (on Amazon and other online platforms) are the ones whose sales figures are not subject to considerable (negative) fluctuations. This is not only disadvantageous from a financial point of view, but can also make organizational tasks such as inventory management much more difficult. If you use analysis tools such as “Helium 10” or “Jungle Scout” (find a detailed explanation in the section below) for market and product analysis, sales figures should always be analysed, considering a longer-term time horizon (> 1 year). This doesn’t only lay open seasonal but also other special effects, such as those that can arise due to public holidays or the turn of the year.
Practical tip: The Corona pandemic currently prevailing (as of August 2021) also has a considerable impact on many products and product categories – particularly the best selling products on Amazon. For example, items in the “Home Workout” section are in high demand during times of lockdown restrictions. So in your product research keep these potential effects in mind also with regards to future developments!
Unique Selling Propositions: Exclusivity as the Key to Success
We have already mentioned it above. Offering top selling items on Amazon also means providing customers with real added value, often in the form of your own products. This doesn’t only serve as a convincing sales argument, but also sustainably increases your customer satisfaction – which in turn results in better product reviews, thus a higher ranking on Amazon and ultimately increased sales. A USP does not necessarily have to be associated with a new functionality or look. Often it can be enough to stand out from the crowd through the excellent quality of the product and listing, or to offer a meaningful product bundle. Here, several complementary items are offered in a package often with significant price incentives. For example, you could combine a yoga mat with associated yoga blocks, which are needed for many exercises and would otherwise have to be ordered separately.
However, if you have promising ideas for modifying or enhancing products, all the better! Don’t be afraid to present your suggestions to a number of eligible manufacturers on Alibaba or other manufacturer platforms. Often, manufacturers are also interested in cooperation due to higher sales prices, so that a win-win situation is created. Of course, in this case your competitors will have to do quite a bit more to catch up with you.
The actual product research: How do I find the best selling products on Amazon?
It is one thing to know what to sell on Amazon including the various success factors of promising Amazon products “on paper”. But it can be quite a challenge to put this theoretical knowledge into practice. This is also due to the fact that there is now an incredible number of traders selling products on Amazon in many different product categories. In order to keep track of the abundance of information and to be able to make well-founded decisions, modern analysis tools help in addition to a generally structured approach. But first things first.
Answering basic questions forms the foundation of your research
Before you plunge into Amazon’s dense product jungle, the first thing on the agenda is to answer a few basic questions. On the one hand, this considerably narrows down your “search area”, and on top of that, it forms a stable foundation for long-term success in the competitive online retail industry. Essentially, it is a matter of matching your individual prerequisites – experience, knowledge, time allocation, financial budget and other resources – with those of the various market segments.
Among other factors, you should clarify the following points for yourself, whereby you can of course use the above tips for orientation:
- Which product categories do I want to exclude due to special conditions such as sales restrictions, high return rates, liability risks, needed expertise and the like?
- Are there areas where I can leverage my expertise? Note: In addition to individual categories, this can also refer to the customer segment as such. Is Amazon B2B perhaps more suitable for me (see below)?
- What is my financial budget; how much money do I want to invest in my business initially? Which product types, if any, can this exclude from the outset (margin vs. sales)?
- Do I want to use a fulfillment service like Amazon FBA to sell products on Amazon or would I prefer to deal with the handling of my goods in house?
- What are my long-term plans? In which areas can I imagine building up my own brand in the medium term?
On the one hand, the goal should be to narrow down a broader market to a selection of potential segments, but without limiting yourself unnecessarily. In addition, it may be advisable to decide on the targeted sales channel or platform right at the beginning, as this can of course have a decisive influence on the selection criteria. With regards to fulfillment, the following distinction can be made:
- FBM or Fulfillment by Merchant: Here, you as a merchant retain full control and are responsible for the entire handling and shipping process of your products accordingly. In return, of course, you pay no additional fees to Amazon. This can be very helpful, for example, if you only expect low sales figures, sell particularly exclusive products or already have an existing logistics infrastructure.
- FBA or Fulfillment by Amazon: The exact counterpart to FBM. This also means you rely on Amazon completely to sell your products. Of course this incurs an added fee, which depends on a number of different factors, as you outsource the entire handling of your goods, including returns and customer service, to Amazon .You can have your goods delivered directly from the manufacturer to the Amazon warehouse. FBA is especially suitable for retailers with limited time resources and high sales figures whose products are of manageable size. Another big advantage is that you automatically receive the sought after Prime status.
- SFP or Seller Fulfilled Prime: A mixture of the two options above. SFP allows you to obtain Prime status with your own goods handling upon proof of certain quality standards. This allows you to benefit from increased visibility for your products, among other benefits. So if you already maintain your own logistics infrastructure, for example because you already distribute your goods through other channels, SFP allows you to combine important advantages of both, FBM and FBA.
In addition to these different fulfillment types, Amazon offers “Amazon Business”, a platform that is specifically aimed at the needs of B2B traders, as well as interesting programs for special product groups in the form of “Amazon Plus” or the “Spar-Abo”. These alternatives, which we will briefly present in the next chapter, should also be considered at this step of your Amazon journey.
Which niches are worth considering? Bestseller lists provide excellent orientation
Have you answered all of the questions above and thus laid the foundation for a successful start in the exciting world of Amazon? Congratulations! Because with a well thought out and systematic approach, you are already a long way ahead of a lot of newcomers. Before you start doing the math and comparing products, we recommend taking a close look at the bestseller lists.
This is a relative ranking of the one hundred best selling products on Amazon that the company publishes for each of its product categories. Each item is always assigned to one main category and several subcategories, in which it can occupy a different rank, the so-called bestseller rank (BSR). The BSR is updated regularly by Amazon, although the underlying time interval is not publicly known. Estimates range from 12 hours to several days. It can also be assumed that different times of the sales are weighted differently in the calculation of the rank, i.e. recent sales are “more valuable” than those that occurred long ago.
Example: You offer a tote bag for golfers. Accordingly, you sell in the main product category “Sports and Leisure” and also have a corresponding bestseller rank there, for example #45. In addition to this, your products you sell on Amazon are listed in further subcategories, which are becoming increasingly specific and therefore less competitive. As a result, the BSR typically increases with increasing specificity, so you may well be a bestseller (#1) in the fourth and final subcategory “Golf Bags – Carryalls”.
Now here is why you as a soon-to-be salesperson, benefit twice from studying the bestseller lists. On the one hand, you get to know the respective subcategories for each possible main category. On the other hand, you’ll get a feel for successful articles and concepts that can serve as inspiration for your own ideas. The “Amazons Choice” label, for example, which is considered a real sales booster, is awarded by an in house algorithm to products that are selling particularly well on Amazon and that have been determined to be the best fit for a particular search query.
An up-and-coming niche, which you can also find in several places in the bestseller lists, is digital products. These include books, music and even art, which can be printed on T-shirts, for example. Further information on selling digital products on Amazon can be found here.
Product and market assessment: The trend points in the direction of data-driven analysis tools
Once you have found interesting niches or perhaps even promising products, there are essentially two ways of proceeding: a superficial assessment largely based on emotions or gut feeling, or a data-driven assessment. The former dates back to times when Amazon had not yet assumed today’s dimensions and basically includes all visible aspects of the search results and product listings: number of sellers, quality of the offers, reviews, and so on. With the help of workarounds such as the so-called “999 method“, even rudimentary information on sales figures, for example, can be obtained.
If you want to sell in particularly competitive market segments, for example because you have special expertise, a superficial assessment may be absolutely sufficient. In this case, however, make sure that the products you want to sell on amazon in the corresponding segment are in demand. This can be verified, for example, by looking at regular product reviews.
So much for the old school. As expected, however, the trend is now clearly moving in the direction of modern analysis tools such as Helium 10 or JungleScout. These sophisticated programs don’t only spit out valuable information on any product or keyword, such as sales figures, search volumes or price dynamics, but also offer crucial support in other phases of the sales process. For example, various types of keyword analysis can be carried out at the beginning of the research process or existing listings can be examined for optimization potential. This illustrates that these tools, for which a mid-double-digit monthly fee is charged in the basic tariff, offer users a real – almost unfair – advantage.
In market segments characterized by strong competition, high sales volumes and/or without extraordinary knowledge, they are therefore almost unavoidable. This is the only way to reliably assess whether a market even offers opportunities for entry, respectively whether such an entry would be worthwhile. The same applies, by the way, to niches in which information such as the prevailing demand cannot be estimated at all or only with difficulty.
Practical tip: Google Trends can be a free, albeit significantly less comprehensive, alternative. The reliable online service enables a simple and quick analysis of a wide variety of search terms on Google and can certainly provide valuable insights. This is because, apart from current trends, the longer-term search volume can also be examined and filtered by country in order to validate product ideas.
Both of the analysis tools mentioned above pursue a fairly aggressive marketing strategy. Therefore, keep your eyes on social media platforms like YouTube for discount codes that are often given by the many affiliates in the ecommerce sector. The price of the first month can usually be reduced by about 50 percent, and a follow-up subscription is often not even necessary. For more information on the features and usage of Helium 10 and JungleScout, visit their official websites.
One step ahead: Valuable product tips for sustainable success with top products on Amazon
As already mentioned several times in the course of this article, trade on Amazon is subject to strong dynamics, not least due to the constantly growing online market. Therefore, it is particularly important not to depend on a successful product or product concept. As a smart retailer you should already have a longer-term plan even before the launch of the first product and adapt it flexibly under certain circumstances.
Forget trending products – build a sustainable brand instead
As a retailer on Amazon, you don’t have to focus solely on best selling products but can certainly also sell individual products profitably. This can make sense, for example, if you only act as a reseller and thus sell “third-party” products for part of the margin or at a surcharge. This makes it possible to react flexibly to dynamic markets, so that trend products, for example, can be sold relatively easily.
Should you whatsoever want to be sustainably successful with your own products, you have to think outside the box. In connection with Amazon, this means: Instead of blindly chasing current trends, a longer-term approach can absolutely pay off. There are two main reasons for this: First, trends are very difficult to predict. This, in turn, means that either speculation is necessary and therewith risk arises or, after going through the entire product sourcing process, there are already (too) many suppliers in the market. In addition, demand can typically flatten out again just as quickly as it arose. Sustainability and reliable planning look different.
A much more promising strategy for selling is therefore to build up your own brand with best selling products that are in constant demand (on Amazon). It is true that the first step is to identify items with branding potential and make some considerations regarding positioning and marketing (brand image, logo, etc.), which can initially result in a certain amount of additional work. However, this will be offset by the expansion of your product portfolio at the latest, when you will be able to promote and sell a wide variety of items in the same category under one “umbrella brand”. You can comfortably start with a single product and expand your portfolio step by step.
The advantages are manifold. In addition to the possibility of cross-selling, marketing communication is also much easier, as you do not have to work out a new strategy for each of your products. If you can build up a high-quality brand image over time, you will also benefit decisively from increased customer confidence in the medium and long term.
Meeting the dynamic market environment and constantly developing your products further
With the elimination of numerous sales barriers – such as the need for your own store system or warehouse – new sellers are constantly entering the market, which inevitably leads to an intensified competition. If you have asked yourself what are the best products to sell on Amazon you need to understand that regardless of what products you sell, it is particularly important not to rest on your laurels. Rather, you should review your product range and its niches at regular intervals.
In doing so, it is important to first answer a number of questions. These include:
- Are there general trends or changes in my niches to which I should respond?
- Has the competitive situation in the market changed significantly?
- What has been the evolution of price levels for comparable products and bundles? Does an adjustment make sense in light of my sales?
- Have my competitors’ product listings changed? For example, are new bundles being offered, or do products have new features?
If you can answer at least one of these questions with “yes”, there may be a need for action. Often, the above factors are also interrelated, as the current example of the Corona pandemic shows. Not only have many offers from the sports sector been optimized for use in the home. There has also been a significant increase in new offerings, most of which have also been accompanied by changes in price levels. In short, it can be said that the fact that you have the best selling products on Amazon today is no guarantee that this will continue to be the case in the future. Optimally, you are therefore always one step ahead of the market.
Go international and boost your sales: Many best selling products on Amazon can be sold successfully beyond local borders
When selling products on Amazon, the platform also supports and simplifies the international – even global – sale of your own products enormously. This kind of business expansion not only offers you enormous potential for increasing sales, but also makes it possible to compensate for seasonal fluctuations, which is unfortunately unavoidable in some industries. It can therefore make perfect sense for a seller to consider the possibility of internationalization – even before you reach the sales limits of your home market!
Of course, with regards to the Amazon marketplace itself, but also regarding country-specific conditions, there are a number of things to consider before you can sell your top selling items internationally. For example, you should already know the respective tax regulations in advance and also deal with the legal requirements of the respective regions. More about this and what else needs to be considered for a successful expansion, we have laid out in detail for you in our separate article on selling worldwide with Amazon.
With regards to the selection of the right product, it is definitely advisable to consider in advance whether you would also like to sell your best selling products on other Amazon marketplaces in the future. Why? Quite simply: For one, the above-mentioned sales restrictions may well vary from country to country. Secondly, the respective marketplaces, especially those outside Europe, sometimes have significantly different fee structures. And then there is also the legal framework that might differ substantially: Just think of the sale of personal care products in the popular target market of the USA, which can be associated with considerable liability risks if insufficiently prepared. So a quick check in advance can prevent unpleasant surprises later on – especially if you are already eyeing certain markets.
Worth considering under certain circumstances: Amazon Business, Savings Subscription & Plus Products
As already mentioned above, under certain circumstances it may be worthwhile to consider selling your own products on Amazon via an alternative channel such as Amazon Business or in connection with special programs such as the “Spar-Abo”. Previous experience or an entrepreneurial background can be a decisive advantage here.
We have already presented Amazon’s B2B portal in detail in our separate article. Basically, it is a platform extension of the common B2C portal, which is designed to meet the specific needs of corporate customers and is characterized by features such as net prices, volume discounts and automated orders. The highlight here is that because it is not a separate marketplace, you can sell to both private and business customers at the same time, thus unlocking additional sales potential. So if you are familiar with the business customer segment and/or can find or even already sell particularly suitable products for (simultanoeus) selling on Amazon Business, you shouldn’t think twice. It may well be worth taking a closer look at the program introduced in 2016, especially for your best selling products on Amazon!
Following a relatively similar principle, the “Savings Subscription” program targets buyers who conveniently purchase regularly needed everyday items such as dishwasher tabs, coffee beans or cleaning cloths via Amazon. This is because by “subscribing” to certain products, they can save up to 15% on costs. The advantages for you as a retailer are obvious: In addition to increased sales, the subscription model offers a special degree of planning security for future sales. The basic prerequisite for the savings subscription, apart from suitable products, is the use of FBA. Further information on the requirements for participation as a retailer can be found here.
Last but not least, the online giant provides “Amazon Plus”, another additional FBA service that makes selling and shipping low-priced products on Amazon more worthwhile. Basically, these can be all kinds of items for which separate shipping would be too expensive, relatively speaking. The solution: Plus products can be shipped as a package or together with other products from Amazon as soon as the shopping cart exceeds a threshold value of EUR 20 (as of March 2021). The platform uses a special label to signal to customers that products belong to the Plus program, which can easily make these types of products one of the best things to sell on Amazon. For you as a retailer, this can be a good idea if you already sell products such as toothbrushes or paper clips independently and want to benefit from the increased visibility on the online marketplace. More information is available here.
Bonus tip: With magnalister, you can connect well-known online marketplaces such as Amazon and eBay directly to your own online store – and in addition to increased sales, ensure more independence
As already indicated at the beginning, you might as well consider the simultaneous development of an independent online store via well-known systems such as Shopware, WooCommerce or Shopify as it goes hand in hand with several considerable advantages. You do not only reduce your dependence on Amazon itself, but can potentially enforce higher margins on the products you want to sell on Amazon. In addition, you proactively prevent the market entry of financially strong and competent competitors, first and foremost Amazon itself. In short, you combine the best of both worlds while reducing your risk.
This is exactly where our listing tool magnalister comes into play, which can secure decisive competitive advantages for you as a retailer. Regardless of whether you already run your own online store or are planning to do so in the future: as a webshop plugin, it offers everything you need for effective management between online store and marketplace and thus makes it much easier for you to get started and for ongoing product and order management. Once you have set up your online store and configured magnalister, you can connect numerous other marketplaces besides Amazon in no time at all and thus exploit the full potential of your products.
With magnalister you benefit from the following features for efficient multi-channel distribution:
- Central product upload: Time-saving and efficient upload of products to all connected marketplaces
- Price synchronization: Prices are matched fully automatically or individually (per marketplace)
- Inventory synchronization: Current stock levels are synchronized and thus unwanted cancellations are avoided
- Automatic order import: Import and manage marketplace orders
- Attribute matching: Match product variations and features with marketplace attributes*
- Order status matching: Automatically match order status (e.g. “shipped” or “cancelled”) with marketplaces
- Invoice upload: Send invoices automatically from the webshop
- Interface customization: Customize the plugin via so-called hook points as you desire**
* Not supported by all marketplaces
** Requires programming knowledge. Not available for cloud (SaaS) systems, as no intervention is allowed by the manufacturer.
The magnalister plugin is available for many of the well-known webshops and can be tested in a 30 day free trial with full functionality.
Conclusion: Great competition means even greater potential – With the right approach, sales via Amazon will remain absolutely promising even in 2021
In times of steadily increasing digitalization of our everyday lives, the ecommerce sector is growing at a relentless pace. Amazon Marketplace represents a promising opportunity for many retailers to participate in this development. The most important advantages include not only the existence of a huge stream of visitors ready to buy, but also the worldwide logistics network, through which you as a merchant can benefit, for example, in the form of Amazon FBA.
However, the rapid growth of the marketplace is also accompanied by an intensified competition. The basic prerequisite for finding the best selling products on Amazon is therefore the selection of a suitable product that meets the diverse requirements of the modern marketplace. Over the course of this article, we have taken a closer look at how even absolute ecommerce newcomers can succeed in doing this and what you need to pay attention to during the research process. In addition to a meticulous focus on the final margin that you can realize with your products at the end of the day, this also includes the selection of an advantageous niche and a sales concept that is as sustainable as possible. If you take these essentials to heart and use them to thoroughly prepare your marketplace entry, you still have excellent chances of success for a thriving online business.
In order to reduce your own dependence on Amazon in the long term and also to exploit additional potential, it can also make sense to set up your own online store (simultaneously). In this context, we would like to once again refer to our plugin magnalister: As an interface between your online store and many well-known marketplaces including Amazon, our tool effectively supports you in the area of item listing and order management, so that you can fully concentrate on selling your products on Amazon and the expansion of your ecommerce business.
