Multichannel selling means listing your products on multiple online marketplaces — such as Amazon, eBay, or OTTO — alongside your own webshop. The goal? Maximize reach, attract new customer segments, and unlock greater revenue potential.
But with an overwhelming number of multichannel solutions on the market, choosing the right one can be challenging. Each tool offers different features, levels of complexity, and pricing models. And the tool you pick could make or break your success in e-commerce.
So which multichannel software stands out in 2025 — and which one is right for your business? Let’s find out.
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