Magento 2 Demo: Insights and Introduction Into Adobe Commerce and Open Source
If you consider getting started with Adobe Commerce or Magento Open Source, you probably have a lot of specific questions about how to proceed and about the products as such. One problem here is that with the abundance of information and websites about Magento on the internet, it’s easy to get lost in the online jungle. Moreover, many info pages from Magento agencies are now outdated. With some Magento 2 demo pages, it is not clear whether they are trustworthy. With this Magento 2 tutorial for beginners, we aim at giving you an overview of how to get started with Magento 2 / Adobe Commerce. We will also name various sources of information, important addresses and helpful options for getting started, for example with the help of Magento 2 tutorials.
First of all, as a general introduction: Adobe Commerce offers a particularly wide range of features, especially for established companies. Why only established companies you might wonder. That is because the license costs for the flexible store system start at about 15,000 euros. A very young company usually lacks such a budget. The license-free Magento 2 open source version is available for free download. It is particularly suitable for somewhat less complex projects in the B2C sector, or if your own company has many internal IT resources available. However, even if you can install Magento 2 for free, the implementation and maintenance of the store system still involves costs.
Should you not only want to put your store system on a new foundation, but also increase your sales across multiple channels, our listing and management plugin offers you this opportunity – now also in Adobe Commerce (and many other store systems, such as Shopify, Shopware, WooCommerce).
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Table of Contents
You want to start with Adobe Commerce / Magento 2? Then these should be your next steps
Learn about Magento Open Source and Adobe Commerce products: A tutorial just like a Magento 2 demo
What is next? Problem solving and further development with Magento 2
Conclusion
You want to start with Adobe Commerce / Magento 2? Then these should be your next steps
Despite the popularity of Adobe Commerce, you may not know exactly how to approach your journey into the store system. We have therefore summarized the first steps for you here. In the following section we are referring to specific information from an exclusive interview with the Adobe Commerce business development team.
- Contact Sales
Contact Adobe Commerce sales via chat or phone (+1 (0) 800-585-0774). Alternatively, you can use the online form (Get demo / Request demo). - Individual evaluation with business development
The support staff will make an appointment for you with business development staff. In this meeting, they jointly assess whether your business model fits Adobe Commerce – in other words, whether it represents a business case. The associated guideline is that your company already has revenues of more than 1 million euros. Smaller companies can, of course, consider whether Magento Open Source might be a viable alternative. Both systems are illustrated in the next section. - Demo store
If a suitable business case can be constructed, Adobe will create a Magento 2 demo store specifically for you that is already roughly tailored to your requirements. - Decision
On this basis, you decide for or against Adobe Commerce. - Magento agency or in-house
Let’s assume you have decided in favor of Magento 2. Now the joint search for a Magento agency that will create the store according to your requirements begins. Unless you have in-house IT specialists who can implement the store system. - Training
If a Magento agency takes over the implementation, you and/or your employees will receive training after completion. Here you will learn everything you need to know about using the store system and managing the products. - Costs
You obviously have to pay for the development of the store system by the agency. From then on, the license costs for Adobe Commerce are at least 15,000 to 20,000 euros annually for a turnover of 1 million euros. With a higher turnover, the costs also increase. - Support
From now on, Adobe will provide you with a personal Customer Success Manager (Mon – Fri 9 am – 5 pm). This will be your first point of contact regarding questions about the store system. If necessary, your question will be forwarded to the Adobe IT or strategy department. Outside of the above hours, general 24/7 Customer Support is available and will forward inquiries if need be.
Learn about Magento Open Source and Adobe Commerce products: A tutorial just like a Magento 2 demo
For those who want to get a first impression of Magento 2 – Adobe Commerce and Magento Open Source – we recommend the User Guide on the Adobe site where you can also download Magento 2. Here, the system preferences and features are described from A to Z. We have summarized the most important aspects here whatsoever.
Getting Started with Magento
This section briefly introduces the two versions of the store software (Open Source and Adobe Commerce). Features that are only available for Adobe Commerce are marked with an Adobe icon in the User Guide.
What is the Storefront?
In the section “The Storefront”, under “What is the Storefront?”, you can see the most important pages of the front end with their various special features.
In addition, the sub section “Enhanced Storefront Experiences” provides you with various help and addresses. Should you decide to start with Adobe Commerce / Magento 2, here you will learn what actions can lead to success, including various tools to optimize your pages for customers. They include SEO options and best practices for increasing interaction with your store pages. In addition, you can get help implementing your store. Adobe features many proven partners who can help with both strategic and specific technical implementation. Here you can learn more about them.
With B2B for Adobe Commerce, it is possible to create special user accounts for companies and manage them via the back end. This makes it possible to assign different rights to different employees. The payment process can also be greatly simplified with the features for companies.
Basic Setup & Configuration
In this section you will take a short tour through the most important pages for the basic settings of the backend just like in the Magento 2 demo. The tour of the backend continues in the Catalog Management, Merchandising & Promotions, Customer Management, Sales & Purchase Experience as well as System Administration sections. Here you will first see how to set the basic settings using Adobe Commerce and Magento Open Source.
Catalog Management & Inventory Management
The catalog management area focuses on creating products and categories, while inventory management focuses on managing inventory and orders, as well as shipping. Both areas are central back-office areas. The menu has sub-items such as Products, Categories and more. Adobe Commerce users in the B2B segment can learn about Shared Catalogs here.
It is described in detail, as in the sense of a Magento 2 demo, how you create products and what different types of product types there are. You will also learn how to work with different settings for products and set appropriate attributes.
Merchandising and Promotions
In this section under “Channels” you can learn, for example, how to link your store system with Amazon. If you downloaded Magento 2 and want to use our plugin for Adobe Commerce, you can also connect many other online marketplaces to your store system. These include but are not limited to eBay, OTTO Market, Kaufland, METRO and cDiscount.
Here you will also find more tools and options for improving customer interaction and sales, options for email automation, creating offers and search engine optimization (SEO).
Content & Design
The area “Content & Design” focuses on content that can be created for customers in the frontend via the store system. The most important sub sections are the pages, widgets, preconfigured that can usually be inserted at the side, bottom or top, the page builder, with which pages are created via drag & drop, media files, and many different options for customizing the layout.
Customer Management
In this section you can learn how to manage and create customer accounts. With Magento 2, it is possible to see how many and which customers are currently online. It is also described here, how to create customer groups. The ability to set up credits for customers and display certain content specifically for certain customer segments is only possible with Adobe Commerce. In this Magento 2 tutorial you can also read about this.
Sales & Purchase Experience
This is an important aspect of the shopping process: The customer’s journey from the shopping cart to the click of the “Buy Now” button – in other words, the checkout process, is explained here. The Onepage Checkout and Quick Order features (for Adobe Commerce) help shorten the checkout process significantly for consumers and businesses. The Shopping Assistance feature allows customers to provide assistance in the process.
System Administration
In this area, further settings can be made, for example regarding the security of the system. Marketing, sales and customer reports are available here in various formats as well. These form the basis for evaluations, including on the performance of the system and the level of customer interaction.
Configuration Reference Guide
There are plenty of different settings that can be made in various areas, which are described here. These include the areas of security, catalog, sales and customers. The information under Commerce Services is particularly relevant for developers. This is because there are certain settings that can only be made by developers in developer mode (“Developer mode”).
As you can see, the User Guide can be used as a Magento 2 demo (magento 2 demo). If you want to learn more about Adobe Commerce / Magento in general, about the various features, or about the differences between Adobe Commerce and Magento Open Source, please read our respective articles.
What is next? Problem solving and further development with Magento 2
If you were able to agree on a contract with Adobe and you are ready to start your Adobe Commerce / Magento 2 journey, then from here on your focus will shift strongly towards the actual development of your store system. This will be the case even if you implement a Magento open source store. Should you be involved in the development yourself or at least want to keep track of it, we will give you some information on this as well.
Cloud Guide
This guide helps you getting started with Magento and provides step-by-step instructions on how to use Adobe Commerce with Adobe Cloud, which is a managed, automated hosting cloud platform.
Operational Guide
Here you can find the Adobe Commerce Operational Manual that developers can consult to implement your store system.
Commerce Merchant Services
These include, for example, options for payment processing (Payment Services), product recommendation (Adobe Commerce only), and use of the intelligent Live Search feature (Adobe Commerce only).
Magento Business Intelligence
Magento Business Intelligence is a data analysis platform that allows you to centrally aggregate data and analyze it in a variety of ways. For example, with the help of charts, tables, diagrams or curves, you are able to get the best out of the data.
Tutorials
The existing Magento 2 tutorials, for example on the cloud infrastructure or the upgrade compatibility tool, are mainly aimed at Adobe Commerce developers. However, there are also some Magento 2 Shop tutorials for those who want to use the store system later. Even though the tutorials are narrated by a computer voice and are not assigned without errors, a look at these videos (for example, a storefront demo in the section for business users) can certainly be helpful for orientation.
Magento Marketplace
You can find extensions in the Magento Marketplace. This also includes our magnalister plugin. Beyond the Amazon Sales Channel, it allows for the comfortable sale on online platforms like eBay (worldwide), Kaufland, OTTO Market, METRO, cDiscount or Ricardo.
Conclusion
The best way of getting started with Adobe Commerce / Magento 2 is not to just download Magento 2 but to consult the user guide. Here the frontend and the backend are presented and explained step by step.
In this tutorial we have given you an exclusive overview of the steps that you need to take if you are interested in Adobe Commerce / Magento 2 and later decide to give it a start. In order to do this, you should first contact the Adobe sales department. In an initial meeting, you will work with Adobe business development to find out if your business model makes a business case for Adobe Commerce. If so, and if you are still interested, a Magento 2 demo store will be created specifically for your requirements. Based on this demo store, you decide whether to go with Adobe Commerce or not.
If you decide to go ahead, Adobe will work with you to find a suitable Magento agency to implement the store for you – unless you have the resources and developer skills to do this in house. If an agency takes on the task, you will later on receive training on how to use the store system. From there on, your Adobe Customer Success Manager will be available to answer any questions you may have.
We have shown you the possibilities to get to know Adobe Commerce / Magento 2 better, for example in the tutorial for business users. We have also provided resources to give you an idea of the possibilities for developing and enhancing your Adobe store system further down the line.
This includes the Magento Marketplace. Here you can also download our magnalister plugin. It represents a very simple way to increase your store channels without much further programming effort. You just install and activate the plugin and immediately have the opportunity to sell on eBay, Kaufland, Etsy, OTTO Market, METRO or cDiscount. You still manage all products centrally via your Adobe Commerce backend.
We hope we could help you and wish you much success with Magento, Adobe Commerce and magnalister.
