eBay Magento 2 / Adobe Commerce Integration: Sell conveniently on eBay with magnalister
You want to grow with Adobe Commerce and enter new online markets? Then we are very pleased to introduce our magnalister plugin to you. Meanwhile, this is also usable as eBay Magento 2 / Adobe Commerce integration. Numerous online merchants have already benefited from our plugin and used it to open up new online platforms. True multi-channel sales from Adobe Commerce (formerly Magento Commerce / Magento 2) is greatly simplified by magnalister. For example, by connecting to the e-commerce platform eBay. We even go far beyond that: With magnalister, you can conveniently list and manage your products on marketplaces such as Amazon, Rakuten, Kaufland, OTTO Market, Etsy, METRO and many more. In this article you will learn how magnalister works. At the same time, you will understand how it can noticeably simplify your online trading. The features make it easier to list products, sell, order and also manage the follow-up processes.
The plugin has been available for Magento 1 for a long time. Now magnalister is also available for Adobe Commerce, i.e. the new Magento 2. Have you already successfully used our plugin in your Magento 1 store? If you are thinking about migrating from Magento 1 to 2, you can conveniently continue using it.
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Table of Contents
How magnalister takes your business to the next level
The power of magnalister in a few words and numbers
The core features of magnalister at a glance
Going global: Tapping into international Amazon platforms
Compatible online marketplaces at home and abroad
Conclusion: Test the magnalister eBay Magento 2 / Adobe Commerce integration and start selling efficiently
How magnalister takes your business to the next level
A large proportion of companies now sell their products or services on several online platforms simultaneously. Since each marketplace has its own seller account, a multitude of accounts may need to be managed. How can you efficiently organize listing and order management for each seller account? One possibility: You invest a lot of effort and money. But is this really satisfying?
At this point magnalister comes into play: The plugin makes listing and management of products and orders on the different online marketplaces (for example eBay, Amazon etc.) feasible, due to the fact that it happens centrally in your store system backend. In this way, you can manage many seller accounts – without having to maintain each account individually. The information converges centrally in magnalister.
This has some clear advantages:
- You reduce the workload for employees
- You reduce the associated costs
- You free up employees for other tasks
- You improve the management of orders and thus increase customer satisfaction
- You can conveniently open up new markets (locally and abroad) at the same time
The power of magnalister in a few words and numbers
magnalister has been part of the online world since 2009. We have made it to the top downloads for the most important store systems. The plugin has also been available for Magento 1 for a long time. Now we are happy to offer it for Magento 2 / Adobe Commerce as well – as an integration with ebay and many other online platforms.
Online merchants have used magnalister since 2009 and…
- … uploaded over 70 million products
- … imported orders worth over 2.2 billion dollars
- … reached more than 110 million customers
These numbers fill us with pride, as they illustrate how much we have been able to help online retailers. Maybe your product uploads, order imports and the customers you reach will soon count towards them.
The core features of magnalister at a glance
The name magnalister is associated with many lines of excellent programming code – written by our skilled developers. From the code, interfaces/integrations – so-called APIs, i.e. Application Programming Interfaces – are ultimately formed. Online marketplaces and store systems are then connected thanks to these interfaces, enabling us to create many helpful features.
The individual features offered by our plugin are described in the next section. These include product upload, attribute and order status matching, price and inventory synchronization, as well as order import, invoice upload and the customization of the interface via so-called hook points.
Product upload: Automatic upload and efficient product preparation
A central feature of the Adobe Commerce / Magento 2 eBay connector is the product upload. Optionally, you can upload individual products or entire categories. Before sending the products, the information can be edited. For example, you can change titles and item descriptions and add product images.
When using magnalister, the product upload from Adobe Commerce / Magento 2 takes place in two simple steps:
- You prepare the store products for upload
- You upload the products
1. Product preparation
There are two ways to prepare the products:
- Requesting a new listing in the product in a catalog – including a matching of product attributes
- Matching your products with existing ones – product matching
Listing existing products is greatly simplified by product matching. magnalister recognizes products by means of a unique identification number (GTIN, EAN, UPC, ISBN, MPN) and matches them with items on the respective platform. If an item matches – i.e. if it already exists on the marketplace – content such as product title, product description and product features can be taken from the catalog. Attribute matching, which we will discuss in more detail in the next section, makes life even more easy for online retailers. Product preparation is now complete and you can save your entries.
The second step follows.
2. Product Upload
The “Upload” tab displays the correctly prepared products. Central information, for example prices and stock levels, as well as the type of preparation you have chosen, can be viewed here. Now select the desired items and upload them to the online marketplace with only one click. You can upload individual items, multiple items at once or entire categories.
Attribute matching: Match characteristics and variations such as “size” and “color” with marketplaces
When preparing products in the Adobe Commerce store system, this feature can save a lot of time. How? It creates product features and variations already during product preparation and in the format that is required by the respective marketplace.
This might sound trivial at first. However we are solving an unpleasant pain point for online retailers: Product attributes such as “size” or “color” often do not match the formats of the respective online marketplaces. This then leads to error messages during the upload and subsequently to oftentimes exhausting troubleshooting. With magnalister the attribute formats are correct from the get go and thus the error messages during upload can be avoided. “Your products have been successfully submitted” – a sentence you like to read, correct?
The correct assignment of product variations and attributes is important for other reasons as well. For example, to improve visibility on online marketplaces such as eBay. This constitutes a major advantage of attribute matching. After all, many customers use the filter function when searching. And this in turn draws on product attributes. If these attributes are maintained correctly, the items can easily be found using the filter feature. If a customer then searches for the purple umbrellas you stock using filters, she will find them.
Price synchronization: General or individual price adjustment
Submit prices automatically from your Magento 2 / Adobe Commerce online store to the integrated marketplaces as desired. To do this, either synchronize the prices uniformly from your online store to all marketplaces or assign different prices for the same products on each marketplace.
If you want to manage prices directly from Adobe Commerce, you can use price or customer groups for this purpose. This allows you to set percentage or fixed markups or markdowns per marketplace as needed.
Magento / ebay inventory sync: Update and synchronize inventory with the eBay Magento 2 integration
With magnalister you can also keep your store inventory up to date at all times: With the help of the inventory synchronization feature. When using it, stock levels are automatically reconciled with the connected marketplaces. This therefore enables the central management of inventory in your online store(s) or your enterprise resource planning system. However, if you do not want to use the stock synchronization, you can simply deactivate it.
The feature is based on a simple mechanism: magnalister recognizes each product in your online store using its Stock Keeping Unit (SKU) during order import. In magnalister the stock is now automatically reduced for the product whose SKU matches the import SKU.
Also handy: By enabling “Inactive items”, you can pause the sale of a product on any marketplace. At the same time you can continue to offer it in your online store (or across multiple webshops).
Automatic order import: Import and manage orders easily
magnalister automatically imports orders from eBay into your Magento 2 / Adobe Commerce system (eBay Magento Import). It also stores shipping and payment methods for each order.
If it helps you, you can use email templates from magnalister to keep your customers informed about updates concerning the status of their order or shipment automatically. Placeholders also help you to create suitable notification messages.
Order status matching: Synchronize order status changes between Magento 2 / Adobe Commerce and eBay
Customers usually have a customer account with online marketplaces. Here they can view their current order status, for example “order received” or “shipped”. In this context, some online platforms require external retailers to provide this information. This is the case if merchants handle shipping themselves. Based on this data, shipping reliability can be determined. It is very helpful to be able to submit order status changes directly from the Magento 2 / Adobe Commerce system to the respective marketplace(s) using magnalister. Information about the shipping company and the tracking code are also submitted.
This order status feature has many advantages: For example, it saves you the hassle of having to send the information manually. It also improves your chances of a better ranking on the marketplace results pages. Shipping reliability is a major ranking factor on eBay. If you use magnalister to link eBay to your Magento 2 / Adobe Commerce store system, you effortlessly ensure that eBay has the relevant information at all times.
Invoice upload: Send invoices automatically
If you create invoices yourself, you can upload them directly from your store system to eBay or other online marketplaces. You can also create them in Adobe Commerce or use the magnalister invoice wizard.
Hook Points: Customize your eBay connector for Magento 2 / Adobe Commerce
If required, you can use so-called hook points to customize the interface according to your needs. With the help of these, it is possible to add individual programming code. This allows you to define or customize special features. Hook points are update-proof. Feel free to design them according to your requirements and workflow. Examples would be to create custom fields for specific order information in your backend. You could also add a field for an order number, which is not available to magnalister by default. It is important to note that programming knowledge is required to work with hook points.
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Going global: Tapping into international Amazon platforms
Apart from the eBay integration, many international Amazon platforms can be connected to your Adobe (Magento 2) Commerce store(s) via magnalister. The plugin is compatible (as of May 2022) with the following international Amazon marketplaces:
- Amazon Netherlands
- Amazon UK
- Amazon USA
- Amazon Canada
- Amazon Austria
- Amazon Italy
- Amazon France
- Amazon Spain
- Amazon Australia
- Amazon Singapore
- Amazon Poland
- Amazon Sweden
As you can see, magnalister’s features are well set up for international trade. Selling in other countries and currencies is made easier using our plugin. For example, products can be automatically submitted in the appropriate local currency. magnalister also makes use of the available languages in the store. Accordingly, these features reduce language barriers.
Compatible online marketplaces at home and abroad
magnalister will be worthwhile if you want to achieve stable growth with your business. We are constantly expanding the plugin to include more and more local and international marketplaces. For each new online marketplace, magnalister reduces the administrative effort many times over. And beyond eBay, our integration allows you to conveniently join the following local and international marketplaces by simply linking them to your Magento 2 / Adobe Commerce backend.
- eBay (worldwide)
- Etsy
- METRO marketplace
- Kaufland.com
- Hood.com
- Check24
- Ricardo
- Cdiscount (France)
- Idealo
As you can see: With magnalister you already cover a wide range of marketplaces. And we are always working on keeping our portfolio up-to-date. If the relevance of a marketplace increases, so does the likelihood that there will soon be a Magento 2 / Adobe Commerce integration available – just like the one for eBay. We always work closely with developers of the marketplaces. Therefore, we are among the first to know about innovations and can include them in the plugin if necessary.
Conclusion: Test the magnalister eBay Magento 2 / Adobe Commerce integration and start selling efficiently
We have illustrated how our magnalister plugin can open up many different markets and make your work easier. Over the years magnalister has proven itself in online commerce. Together with the developers of the marketplaces, we have managed to optimize and expand the core features more and more.
We stand behind everything written in this article. And at the same time, you don’t have to take our word for it: Make up your own mind. Try our plugin and its practical features for Adobe Commerce instead. Without any risk or cost involved. This is possible for 30 days and with full functionality: Test our Adobe Commerce integration for eBay and other marketplaces of your choice today. In the next step, you could connect important platforms, such as Amazon, Kaufland, OTTO Market, METRO, Etsy, Cdiscount and many more. This way, you can sell your products centrally via your online store and automate large parts of the administration at the same time.
With just a few clicks, you connect the first marketplace to your Adobe Commerce via the eBay Magento 2 integration. And if you ever change your store system – magnalister is also available for many other popular platforms. Test magnalister now 30 days free of charge with all features.
On top we offer you individual on-screen training to setup magnalister
We think it should be easy to build a sales channel on the Internet and offer products on the biggest platforms worldwide. But: Many who are new to eBay or to e-commerce in general, especially when getting to know a new plugin, have questions – especially at the beginning.
We are here to help you personally right from the start: With our friendly customer service. You can take advantage of a personal on-screen training as early as in the 30-day trial period. We will answer your questions and help you to set up magnalister according to your needs.
Please feel free to contact us:
Via phone: +49 (0)30 / 120 76 74 12
Via e-mail: support@magnalister.de
