11 Valuable Amazon Seller Tools: Take Your Business to the Next Level
As you know and probably everyone else on this planet knows, Amazon has become THE online marketplace with millions of customers and billions of possibilities. But as sales can potentially skyrocket on the upside, there’s no guarantee for success on the downside, especially as competition can be tough. So rather than just jumping into the deep blue Amazon sea, it might be wise to get to know the waters first. For this purpose, certain Amazon Seller Tools can be very helpful. This article will highlight some very general and some more specific tools that can help you with product research, inventory management and many other tasks.
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Table of Contents
Why Amazon Seller Tools?
Amazon’s own magic sales tool: Amazon FBA
5 Valuable All-in-One Amazon Seller Marketplace Tools
The All-in-One Amazon Seller Tools at a Glance
6 Specialized Amazon Seller and Listing Tools
Conclusion and Recommendations
Why Amazon Seller Tools?
There are tools for each phase of your online business. If your products are already selling on Amazon, you might want to keep track of the market and your competition. Amazon Seller Tools might also become necessary if you expand your portfolio in order to keep an overview of your products, your data or customer feedback. Furthermore, tools or plugins might help in analyzing, expanding or centralizing your product listings or in improving your products’ visibility.
If you’re still figuring out what or how exactly you might want to sell, the appropriate tools can help you to research products or keywords, thereby highlighting interesting niches. Maybe you have your own online shop and you are thinking about entering Amazon or even multiple online marketplaces, but you’re not sure how to conveniently upload and centralize your product management – this article might help you to reach these goals.
One thing is for sure: Amazon is the online selling platform for which – very likely – the most tools have been developed. And even if you have really amazing products: you need to…
- …get them into your Amazon Seller Account without losing too much money and time, for instance with listing automation.
- …improve their rankings in the Amazon search – with keyword and listing optimization. Because the most amazing products won’t sell, if they are not found.
So, unless you’re very lucky and all of this magically sorts itself out on its own, you might wanna check out which tools can aid you best in fulfilling these tasks. We chose to describe the tools in a rather neutral way by focusing on what they do, so that you can form an opinion yourself.
Amazon’s own magic sales tool: Amazon FBA
If you haven’t already done so and you want to be successful on Amazon, you may want to try Fulfillment by Amazon (FBA) . In this case you will send your products directly to Amazon and Amazon will take over shipping and service. This makes all the more sense if you haven’t yet established your own logistics infrastructure. In this case, being able to store your products at Amazon is a plus. Amazon will also take care of packaging and handling your products. There are, of course, fees for all of these services.
Amazon’s shipping and service network is very efficient, which customers know. So, by using FBA you profit from customers’ trust in the Amazon brand. At the same time, your products will be available for the “Prime” status for “Prime” customers, which will further increase your chances of succeeding, as Amazon Prime users are the most lucrative user group with high conversion rates.
One more reason why FBA is probably almost without an alternative for success on Amazon is the Buy Box. Amazon does not show the “Add to cart” and the “Buy Now” equally prominently for all products. If you use FBA, it is more likely that your products will be displayed with the optimized Buy Box.
5 Valuable All-in-One Amazon Seller Marketplace Tools
We start off with five useful Amazon Tools that have a broad range of features – all combined in one application.
Amalytix
With Amalytix, Sellers on Amazon get access to extensive analyses in several relevant areas. For instance, the tool monitors important KPIs as well as customer reviews and keyword data. It also analyzes listings and gives you information on your products’ rankings. At the same time, it lets you track your PPC campaigns. A special feature is the ability to monitor product coverage range. If stock reaches a critical level, you’ll get notified. Notifications can be set for a particularly wide range of events, which allows you to keep track of important developments.
Helium 10
Helium 10 is one of the most frequently used Amazon Seller Tools. It includes features such as product and keyword research, listing optimization, analytics, marketing and even financial services. With this many features, Helium is among the Tools that offer the widest range of possibilities. Helium might help you find profitable products, optimize your keywords to rank higher in Amazon searches, and improve your conversion rate.
Jungle Scout
Jungle Scout was originally developed for product research. However, over the years, many tools have been added to the portfolio. Today Jungle Scout is among the big players of All-in-One Amazon Tools, offering thirteen tools in total. A feature that sticks out from the crowd is the Supplier Database – it helps you find legitimate global suppliers used by the world’s most famous brands. Above that, you have a feature for analyzing products and niches. A related feature that is worth mentioning is the Opportunity Finder, which measures the demand for keywords and relates it to the competition. If the competition is low and the demand is high, the keyword has a good opportunity for generating sales – and therefore a high opportunity score. Jungle Scout also lets you see the top products in a niche.
SellerApp
SellerApp offers you extensive possibilities for product and keyword research. The company claims to have access to the largest Amazon product database. Similar to Jungle Scout and others, it allows you to get insights with the help of data on competition and demand regarding keywords and niches. Notifications and automation functions round up the offer.
ZonGuru
With ZonGuru you have similar functionality to Jungle Scout. It allows you to research products, keywords and niches, and to analyze and keep track of your business data. ZonGuru’s keyword tool lets you see the revenue for every keyword separately, monthly search volumes and a metric for products’ capacity to compete. What’s more, there is a feature for email automation.
The All-in-One Amazon Seller Tools at a Glance
The following table provides you with more detail regarding each of the 5 All-in-One Tools presented above. In addition to searching the individual product sites, this will help you to get an idea of what the tools have in common and what distinguishes them from one another.
| Price | Amalytix | Jungle Scout | Zonguru | Sellerapp | Helium 10 |
| Level 1 | 69€ | 24€ | 39$ | 0$ | 0$ |
| Level 2 | 149€ | 41€ | 49$ | 49$ | 39$ |
| Level 3 | 249€ | 67€ | – | 99$ | 99$ |
| Level 4 | – | – | – | – | 199$ |
| Level 5 | – | – | – | – | 399$ |
| Trial Period | 14 Days | 7 Days (money-back guarantee) | 7 Days | 7 Days | 7 Days |
| Features | |||||
| Product Research | Visibility alerts Monitor Lisiting Quality |
Research products and niches Test product ideas Automate Inventory planning |
Research products and niches Generate product Ideas Find strengths and weaknesses Listing optimizer Notification if re-order |
Optimize product discovery Generate product Ideas Monitor Products Organic search rank Search visibility trends Monitor product positions |
View Sales Trends ASIN Grabber |
| Keyword Research | Consumer Keywords Competitors Keywords Monitor Keywords |
Consumer Keywords Find Keywords Monitor Keywords Create Keyword Strategy |
Consumer Keywords Competitors Keywords Keyword Tracker |
Keyword Suggestions Competitors Keywords Exetensive Keyword Summary |
Consumer Keywords Competitors Keywords Get volumes and import misspelled searches Auto keyword search Automatic keyword search result verification Tracking your keyword rankings |
| Marketing & Ads | Filtering Negative keywords Coupons & Discounts |
Promotions | – | PPC Traffic Estimations Impact of PPC campaigns Search visibility vs. Competitors Boost SEO |
– |
| Customer Support | Customer Feedback & Comments Questions |
Automate Review Requests | Notification for new product review Email Automator Automate Review Requests |
Track feedback | Review Insights Customer Service (E-Mail) Direct Targeting Intelligent search term analytics |
| Dashboard | Product Stock Storage Costs Transportation Overview Missing products |
Branch of Trade Data Organize Finances |
Monitor Sales Data Business Metrics Order Overview |
Profits Tracking Key Sales Metrics Avoid costly stockouts Listing Hijacker & Counterfeit Monitoring |
Profitability Calculator Alerts on suspicious activity Understand your real-time financial Market Tracker |
| Suppliers | – | Validate suppliers | Collab with Alibaba suppliers | – | Inventory protection |
| Other | Mobile App | Notification if someone copies an image | Receive Amazon refunds faster Mobile App |
||
| Users | – | 400k + | – | 15k + | 1 Million + |
6 Specialized Amazon Seller and Listing Tools
If you have already tested or you’re already using an All-in-One Amazon Seller Tool, you might still have some other issues to be resolved. Or maybe you’re looking for a solution to get your Amazon Business started. That’s why we’d like to introduce you to some tools that have more specific features, for example automatic product upload, optimizing ad campaigns and prices or automating customer emails and review feedback.
Flywheel 2.0: PPC Campaigns
This marketplace optimization platform uses artificial intelligence in order to maximize the success of ad campaigns. The application analyzes data for ad optimization and bidding. Flywheel 2.0 also sets daily budgets, and intelligently adds keywords based on product’s data profile to target buyers and efficiently increase conversions. Not only can you integrate Flywheel 2.0 with Amazon Seller FBA, but also with the Walmart online marketplace. If you wish to delegate marketing campaign activities altogether, you can book the ad management feature. In this case, a Flywheel 2.0 account manager or a team of account managers (Premium) handles the day-to-day management of your advertising optimization.
Feedback Whiz: Amazon Email Automation
If you are already selling on Amazon, Feedback Whiz can help you automate email communication with customers and potentially increase positive reviews. It also helps users improve seller feedback, monitor the performance of listings, and analyze seller profit and accounting data. Additionally, the tool can notify sellers in case of negative feedback, listing title changes, buy box loss or price shifts.
repricer: Automatically Adjust Prices
With the help of artificially intelligent algorithms, Repricer automatically adjusts your products’ prices. This may help to win more Buy Box without having to manually adjust prices. You supply the product costs and define margins. The software will quickly adjust prices so that you’re more likely to win the competition. It’s possible to exclude low-quality sellers from influencing your prices. You can include many sales channels like Amazon, eBay, Walmart, Shopify and more.
Pixelfy.me: Shorten URLS
Pixelxy.me allows you to shorten, brand and track URLs. Furthermore, the links that it helps to build are optimally suited for Amazon: They can mimic links from organic searches, which may improve your rankings on Amazon. By embedding a retargeting pixel, the links are trackable. Using Amazon Choice or Amazon Bestseller-like URLs again may help you rank better and even to get Amazon badges.
CamelCamelCamel: Price Monitoring
With this application you can track price changes for products that you would like to monitor. You get notified via email if the price drops or rises. Furthermore, wish lists can be imported into the application from Amazon, so that alerts can be set for wish list products. The application is financed with ads on the website and therefore free of charge.
magnalister: Listing Automation and Management
Of course we recommend our own Amazon Seller Listing Tool here, because we’re proud of it and we’re sure that it will help you on Amazon and other marketplaces, if you have your own online shop or you’re planning to have one. The tool – which works as a plugin – allows you to automatically upload listings from your online shop to Amazon, eBay, Etsy and many other marketplaces. In other words, with magnalister you can sell your products on different sales channels directly and centrally manage them via your web store, instead of monitoring and steering your sales on each platform separately.
At the same time, the plugin lets you use fully automated price and inventory synchronization. magnalister lets you achieve this without the need for programming skills. Also, product variants and attributes can be matched with those on Amazon and those on other marketplaces. All in all, automatization of uploads, synchronization and central monitoring with magnalister saves you a lot of time and effort. If you’d like to know more about magnalister, visit our home page and click through our website.
The magnalister plugin at a glance:
- Product upload: Upload articles to marketplaces
- Price matching: Transmit prices fully automated or individually (per marketplace)
- Synchronize stock levels: Always up-to-date stock levels between store and marketplaces
- Automatic order import: Import and manage marketplace orders
- Attribute matching: Match product variants and features with marketplace attributes
- Order status matching: Transmit order status (e.g. “shipped” or “canceled”) to marketplaces
- Invoice upload: Submit invoices created via magnalister from your online shop to Amazon (with Amazon VAT Calculation Service (VCS) program)
- Interface individualization: Customize the plugin according to your own wishes using hook points
Conclusion and Recommendations
The competitive situation intensifies in many market areas on Amazon. We have shown you some valuable Amazon Seller Tools that might help you to get ahead of the competition – by knowing the waters in the Amazon sea better than them. As an online seller, you might want to take a look at All-in-one Tools that may help you with researching products and keywords, as well as with finding niches. They also allow you to monitor and optimize your product listings and to get notified with changes in rankings. You can find out which of the multi-purpose tools suits your needs best by trying them out – all of them can be tested in a free trial or with a money-back guarantee.
You might also want to take a look at tools with more specific features. If you’re at the very beginning of your journey on Amazon and other marketplaces, the magnalister plugin helps you to start with as little effort and as much efficiency as possible. It lets you automatically upload products from your online shop to Amazon, eBay, Etsy and many more. This way you can manage your products for different marketplaces in one central place, which helps your Amazon inventory management.
You have been introduced to tools that can help you with Amazon ad campaigns, tools for automatically adjusting prices or messaging customers in order to increase positive reviews. You might want to give it a try. Also, we have given you a brief overview of the Amazon FBA program.
If you’re just starting off and would like to get some more advice on how to improve your performance on Amazon, we recommend our article on Amazon Tips & Tricks. Amazon’s algorithms for improving product ranks use various signals. Some of them are well known and the Tips & Tricks article will inform you about them – amongst other things.
Depending on your products and your target audience, you might also want to think about the Amazon B2B platform, which business sellers have been using since 2016. On this marketplace you can market your products to institutional buyers, in addition to retail customers. Also, end users can upgrade their account to a business account – as a business seller you can reach these users, even with bulk discounts and net prices.
In conclusion, we wish you good luck and even better tools! We hope that we’ve helped you increase the chances for making swimming in the Amazon Sea a fruitful and joyful experience.